Announcing HRSA’s Promoting Pediatric Primary Prevention (P4) Challenge: Supporting Innovations in Pediatric Primary Care to Improve Child Health

To respond to declining rates of childhood vaccination coverage and well-child visits due to COVID-19,the Health Resources and Services Administration (HRSA) has launched the Promoting Pediatric Primary Prevention (P4) Challenge competition. HRSA invites pediatric primary care providers, community health providers, state and local programs, and creative health care professionals to sign-up and learn more about the P4 Challenge and how it will address this critical public health issue.

HRSA will award $1,000,000 in prizes for innovative approaches to increase access to and utilization of well-child visits and/or immunization services within primary care settings. Partnerships with state and local organizations are encouraged, and submissions must include a primary care provider who delivers health services to children. HRSA expects to select up to 50 Phase 1 winners and up to 20 Phase 2 winners. Submissions will open on Tuesday, January 19, 2021.