Count Kicks Campaign Information & Resources

November 24, 2021

Health Resources and External Affairs (HRSA) is partnering with Count the Kicks to let you know about FREE stillbirth prevention materials and resources available to share with expectant parents you serve. Count the Kicks is an evidence-based stillbirth prevention campaign that teaches the method for, and importance of, tracking fetal movement daily in the third trimester of pregnancy.

Visit to get your FREE materials, including brochures, posters and app reminder cards in English and Spanish. In addition to their printed educational materials, Count the Kicks has a FREE kick counting app that is available in 12 languages in the iOS and Google Play app stores.

The Count the Kicks public health campaign was created by Healthy Birth Day, Inc., a nonprofit founded by five Iowa moms who each experienced a stillbirth or infant death in the early 2000s. In the first 10 years of Count the Kicks in Iowa, the state saw a nearly 32% reduction in their stillbirth rate while rates in the rest of the country remained relatively stagnant. Within that, the African American stillbirth rate fell by a promising 39% in just five years.

Visit Count the Kicks Academy for Providers ( ) to find digital tools and resources, including a childbirth ed lesson plan and educational videos (for internal training and patient education).

Lastly, HRSA invites you to join a conversation on bringing systemic change to stillbirth prevention and the importance of tracking fetal movement on December 2nd at 12:30pm CT. Emily Price, Executive Director of Healthy Birth Day, Inc, will be our featured speaker.

Let’s Talk Session:

Date: December 2, 2021

Time: 12:30P.M. – 1:00P.M. CT

To register, go to