NRHA and HealthSure Launch National Program

October 25, 2017

NRHA and HealthSure launch national program
Singular focus on rural hospitals goes countrywide

The National Rural Health Association (NRHA) and HealthSure announce the creation of a new risk and insurance management program available to all rural hospitals in America.

Called Rural Hospital Insurance of America (RHIA), the program’s overarching purpose is to ensure rural hospitals, stay safely ahead of the game.

“We have been listening to what our members need,” says Larry Bedell, executive director of NRHA Services. “We’ve done thorough research to get to the bottom of what has been working for rural hospitals. Because of what we’ve been told and what our research shows, we believe HealthSure is the best fit for this program.”

Larry says HealthSure’s singular focus on rural hospitals and the years of success it has achieved regionally makes it ideal for the national stage. “Barry and Brant really know what makes rural hospitals tick. Barry has tremendous insight thanks to his many years of experience as a hospital board member. They have both proven themselves to be valuable partners of the hospitals they serve. Most of all, they have a precise understanding of the amount of risk rural hospitals can safely manage. And, when called upon to do so, they know how to deliver the most effective, economical and appropriate prevention and protection solutions available.”

“Everything we’ve learned during 20 plus years of helping rural hospitals succeed is going into this new program,” says Barry Couch, HealthSure’s CEO and founder. “Because of our deep, practical understanding of the challenges and opportunities ahead for rural hospitals, the risk and insurance management expertise and solutions we deliver are unique.”

Using a carefully designed education and information campaign, NRHA and HealthSure will deliver proven strategies developed from the collective experience, effort, and determination of all program participants.

“Our experience in Texas and beyond proves there is strength in numbers,” Barry says. “With RHIA, the influence and power of participating rural hospitals will be multiplied resulting in more options, greater value, and better service from property and casualty, health, professional, and other insurance solution providers.”

Brant Couch, president of HealthSure, says “With decades of experience acquired by focusing exclusively on rural hospitals, we know what works best for gaining greater control of costs, preventing avoidable risk, tackling the rising cost of health insurance, and protecting rural hospitals today and in the future.”

The RHIA program is offered to all rural and critical access hospitals nationwide (NRHA membership is not required). Its mission is to keep all American rural and critical access hospitals safely ahead of the game. Program members benefit from group buying power, access to innovative, class-leading solutions, and the collective wisdom that comes from decades of dedication to rural hospital success.