Date: June 16, 2021
Time: 2:00 PM CST
In this webinar, Legato Healthcare Marketing will take a look at the next generation of patients, focusing on the key behaviors and purchasing decisions of the 25–45-year-old demographic who are starting to settle down and start families. With this demographic, there’s strong potential to boost your organization’s revenue through the development of new service lines and programs since they require a completely different healthcare experience than preceding generations.
Presented in partnership with the National Rural Health Association, Mike Milligan, President, Legato Healthcare Marketing, will share practical tips and proven recommendations Legato has used with clients to help them grow their next generation of patients. Specific learning objectives include:
- Recognizing how this younger generation is transforming healthcare
- Gaining an understanding of this generation, their decision-making process, and how they believe their healthcare needs should be met
- Reviewing the marketing planning process to use it as a tool to addresses—and meet—your customers wants and needs