Webinar Series: State of the Healthcare Industry: Market Updates for Rural Strategy


NOSORH, in partnership with Stroudwater Associates, announces and invites you to participate in a series of quarterly market updates for rural healthcare stakeholders to stay current on the changes in the healthcare marketplace in order to strategize responses to ensure vital services for rural communities.

By the end of these sessions, participants will be able to:

  • Describe the current market dynamics of the healthcare industry
  • Evaluate the effects of these trends on rural providers
  • Apply this understanding to their own organization


State Offices of Rural Health, rural hospitals, primary care practices, non-profit organizations, rural philanthropy organizations, policymakers, government agencies, and other rural health stakeholders will gain from the insight and discussion provided during these unique quarterly updates.


Quarterly at 2:00 pm ET

  • July 15, 2020
  • Oct 27, 2020
  • Jan 26, 2021
  • April 27, 2021
  • July 27, 2021


Eric K. Shell

Director and Chairman

Stroudwater Associates

Webinar: Approaches to Transform American Health Care and Delivery in the Wake of COVID-19

Date: September 24, 2020

Time: 10:00 AM Central

The National Academy of Medicine (NAM) Leadership Consortium will host a webinar on Thursday, September 24, 11 a.m. – 1:45 p.m. EDT. This HRSA-supported webinar will explore approaches and sector-by-sector opportunities to strengthen, transform, and reimagine how health care is delivered across the nation in the wake of COVID-19. U.S. Surgeon General VADM Jerome M. Adams will kick off the webinar with a keynote address. A webinar recording will be posted on the NAM website.

Register to attend

Virtual Symposium Opportunity: Behavioral Health Integration

The Recovery Center of Excellence at the University of Rochester is hosting the fifth annual symposium on behavioral health integration: https://recoverycenterofexcellence.org/youre-invited.  This is an effort funded by the Federal Office of Rural Health Policy’s Rural Communities Opioid Response Program – Rural Centers of Excellence on substance use disorders (RCORP-RCOE).

The 2020 symposium will feature two virtual sessions each Friday from October 2 to October 23 on this year’s theme: Treatment on Demand and the Ecosystem of Recovery: Helping Patients and Communities Recover from the Opioid Crisis. The agenda link is below so that you can see what might be of interest and you can find additional details about each of the symposium sessions on the RCOE website at https://recoverycenterofexcellence.org/events.

Webinar: Until We Have a Vaccine: Surveillance, Testing, and Contact Tracing

Date: September 16, 2020

Time: 4:00 PM Central


The fourteenth COVID-19 Conversations webinar will discuss the many aspects of COVID-19 containment, including best practices for disease surveillance and outbreak identification, testing strategy and opportunities, and progress on contact tracing.

The webinar will begin with an introduction from the session’s moderator, Karen DeSalvo, Chief Health Officer, Google, and then feature a conversation with a panel of experts, including:

  • Martin Burke – May and Ving Lee Professor for Chemical Innovation, University of Illinois
  • Michael Osterholm – Director, Center for Infectious Disease Research and Policy, University of Minnesota
  • LaQuandra Nesbitt – Director, District of Columbia Department of Health

The panel discussion will be followed by a Q&A session with the webinar audience.

This webinar has been approved for 1.5 continuing education credits for CPH, CME, CNE or CHES. Several days after attending the webinar, participants will receive an email with info on how to complete the online evaluation and claim their credits.

Webinar: Cost Reporting in 2020 Will Be Unlike Any Other Year

Date: September 21, 2020

Time: 1:00 PM Central


Rural health clinics will have a number of additional items to consider when we file our next cost report including:

  • productivity standard exemptions;
  • provider relief fund allocations;
  • paycheck protection program loans; and
  • expanded telehealth benefits.

Thankfully, we have two experts in this space who are graciously agreeing to share their knowledge with the Rural Health Clinic community! Speakers will be:

  • Julie Quinn, CPA, Vice President for Health Services Associates (HSA)
  • Jeff Bramschreiber, CPA, Healthcare Partner for Wipfli

Webinar: A Pandemic Recovery Toolkit for Rural Healthcare Organizations

Date: September 17, 2020

Time: 2:00 PM Central


The COVID-19 pandemic continues to challenge healthcare facilities, from disrupting supply chains to straining the resources and clinicians who are treating patients in unprecedented circumstances. In this transitionary period of healthcare, the “new normal” will lead to a comprehensive and enduring restructuring of economic, financial and social dynamics.

To implement an effective transition, organizations must devise intelligent, forward-thinking strategies that optimize processes, technologies and other organizational resources to deliver maximum results and value.

This session will detail how healthcare organizations can implement solutions in several areas to reduce costs and improve revenue quickly. Specific solution areas will include:

  • Utilizing group purchasing resources to reduce supply cost in near real time.
  • Accelerating cash flow and optimizing revenue cycle processes.
  • Reducing payment processing fees and improving collections.
  • Implementing automation to improve processes capture revenue in areas including denials management, billing and medical coding.

Webinar: Managing the Challenges of Care Coordination in Rural Facilities

Date: September 15, 2020

Time: 2:00 PM Central


Exemplified by a Top 20 Rural Hospital, we will explore the complexities and importance of automation in care management, patient safety and quality management. In particular, attendees will learn more about the impact of automation on assisting rural facilities to be more efficient in their workflow tasks while identifying trends for process improvement.

Key takeaways and consideration that will be demonstrated in this webinar:

  • How to identify key areas where intervention by the care coordinator can minimize gaps in processes and care
  • Why providing ongoing “Medical Necessity” education with the Clinical Care team is important, in the ongoing effort to avoid denials
  • How Tracking Patient Safety and Quality events leads to process improvement, improved outcomes, and overall patient and staff satisfaction
  • How and why identifying post-discharge challenges will allow you to gauge efforts or assign resources appropriately to help prevent a readmission
  • Why there is a need to help bridge barriers to patients’ post-discharge needs and how to achieve effective patient/caregiver handoffs
  • Why care coordination programs should adopt a “whole person” mindset to focus on diverse patient needs (e.g., transportation, home safety, nutrition, and literacy)