February 18, 2026

Whitepaper: The State of Search: AI Implications and Actionable Strategies for Healthcare Marketers

AI does not just summarize healthcare information – it decides which brands to surface, cite and trust.

As patients increasingly turn to Google AI Overviews, ChatGPT and other AI platforms to research symptoms and compare options, many health systems are losing visibility long before a click ever happens. Rankings alone no longer determine success.

“The state of search” explores how AI is reshaping patient discovery and why healthcare is being hit harder than most industries. It introduces
AI brand presence, which is a new way to understand how often, where and how your organization appears in AI-generated results.

Inside the report, marketing leaders will learn:

  • How patients move between search engines and AI platforms when initiating a care journey,
  • Why authority, structure and consistency now matter more than traditional SEO tactics,
  • How leading health systems are earning citations and positive sentiment in AI responses, and
  • What marketers should do now to protect visibility as search becomes more conversational and fragmented.

Click Here to Download Whitepaper

February 18, 2026

Whitepaper: How Rural Health Systems are Scaling Ambient AI – Fast

AI adoption is no longer limited to large, urban hospitals. Rural and resource constrained systems are proving they can implement ambient AI at enterprise scale – affordably, efficiently and with measurable impact.

This whitepaper highlights real-world results from organizations like Reid Health, Tanner Health and Yakima Valley Farm Workers Clinic. You’ll learn how they’ve reduced documentation burdens, improved patient experience and strengthened workforce resilience while supporting long-term financial sustainability.

Insights include:

  • How ambient AI is helping rural providers achieve 25% increases in weekly patient encounters,
  • What it takes to scale AI-driven documentation across clinical teams in just days or weeks, and
  • Strategies to improve clinician satisfaction, reduce burnout and elevate patient trust.

Click Here to Download Whitepaper

February 17, 2026

Webinar: Faster, Smarter, Safer: How Health Systems Thrive in an Era of Constant Disruption, March 26

Health systems no longer experience episodic disruption. Today, disruption is continuous, overlapping and accelerating faster than traditional leadership models were designed to handle.

Labor pressure, reimbursement uncertainty, AI acceleration, partnership complexity and changing consumer expectations are colliding at once. This executive conversation examines how health system leaders are operating at the edge of constant disruption without increasing risk. Rather than debating tools or frameworks, the discussion centers on real decision-making inside complex operating environments.

During this session, senior health system leaders will share how they are rethinking governance, prioritization and leadership behaviors to move faster while protecting clinical, financial and operational stability.

Attendees will learn:

  • Where leadership teams unintentionally slow decision-making and how to remove friction without compromising oversight,
  • Which decisions are commonly over-governed and how to reset decision rights,
  • How executives cut through vendor noise to identify true strategic priorities, and
  • What leadership capabilities will matter most over the next three to five years.

Cost: Free

When: Thursday, March 26, 1:00 p.m. – 2:00 p.m.

Click Here to Register

February 17, 2026

Webinar: Beyond Survival: How Rural Hospitals Can Build Future-Ready IT, March 25

Modernizing IT in rural Healthcare isn’t easy. Tight budgets, difficulty attracting and retaining skilled talent, and escalating cyber risks make it hard for rural hospitals to move beyond day-to-day survival.

This webinar examines how rural hospitals can modernize IT without breaking the bank. The focus is on how strategic partnerships and flexible leadership models can help organizations stabilize core systems, address risk and plan more effectively for the future.

Through real-world examples, attendees will learn how access to experienced IT leadership, enterprise-level capabilities and guidance on funding opportunities can support more sustainable decision-making. The session highlights practical approaches that help rural hospitals move from reactive IT management to more structured, future-ready planning.

Learning Points:

  • Why a long-term strategic IT partner is essential for rural hospitals,
  • How full-time or fractional IT leadership supports expertise and continuity,
  • Turning funding opportunities into actionable IT upgrades, and
  • Real-world success stories in modernization and cyber resilience.

Cost: Free

When: Wednesday, March 25, 1:00 p.m. – 2:00 p.m.

Click Here to Register

February 17, 2026

Whitepaper: Rethinking 911 for Hybrid Care: A Guide for Healthcare Leaders

Traditional 911 systems weren’t built for hospitals, let alone hybrid care. But with rising violence, distributed staff and new mandates like RAY BAUM’S Act, most healthcare emergency communication strategies are no longer fit for purpose.

This whitepaper explores what happens when emergency calls can’t be accurately routed and how health systems are rethinking location tracking, alerting and compliance to prevent it.

It includes use cases from hospitals, remote care settings and community clinics.

What you’ll learn:

  • Best practices for dynamic location across hospitals, clinics and virtual care environments,
  • What Kari’s Law, RAY BAUM’S Act and Alyssa’s Law mean for your operations, and
  • Why compliance alone won’t keep patients and staff safe and what to do instead.

Click Here to Download the Whitepaper

February 17, 2026

Webinar: Why Biomedical Tech Strategy Now Impacts Margins and Growth, February 24

Aging biomedical infrastructure and fragmented data are no longer just operational headaches – they are margin risks. When healthcare technology management (HTM) operates in silos, technology becomes a liability instead of a strategic asset.

This leadership discussion explores how health systems can modernize HTM programs and better align biomedical teams, IT and enterprise systems. Through real-world examples, the session examines how thoughtful, safe use of AI can improve operational visibility, support device management and strengthen financial performance.

Rather than replacing systems, the focus is on making better use of existing HER, enterprise resource planning, HTM and information systems to support operational continuity and future growth.

Insights include:

  • Practical strategies to address long-standing biomedical challenges,
  • How stronger system integration creates enterprise value, and
  • Where AI can be applied confidently to impact operations.

Cost: Free

When: Tuesday, February 24, 1:00 p.m. – 2:00 p.m.

Click Here to Register

February 17, 2026

MHA Webinar: PFAC Office Hours: HCAHPS Questions – Care from Nurses and Doctors, March 26

This virtual event is designed to empower health care professionals with practical strategies to elevate patient experience and improve HCAHPS performance. The conversation is guided by patient experience leaders across the state and will focus specifically on the HCAHPS domains, “Your Care from Nurses” and “Your Care from Doctors.”

Through real-world examples and evidence-based techniques, speakers will address the moments that matter most to patients. Topics include how nurses and physicians communicate, collaborate and build trust at the bedside. Attendees will gain actionable tools to strengthen consistency in care delivery, leading to improved patient perceptions and stronger HCAHPS results.

This event is designed to provide insights you can implement immediately to enhance teamwork, elevate patient-centered care, and positively impact both patient satisfaction and organizational outcomes. Because this is office hours call format, during the last half of the call, members of MHA’s statewide PFAC will field questions, share stories and have conversations with the audience.

Cost: Complimentary to all attendees

When: Thursday, March 26, 1:00 p.m. – 2:00 p.m.

Click Here to Register

February 17, 2026

On-Demand Webinar: From Acceleration to Accountability: What Safe, Transparent AI Looks Like in Healthcare

Hospitals and payers are integrating AI into workflows faster than ever but with acceleration comes scrutiny.

Patients want transparency. Regulators want guardrails. And health system leaders are asking: how do we ensure AI is safe?

In this session, URAC and members of its Health Care AI Accreditation Committee share insights on how health systems and payers are using AI today and where risks are rising.

Watch to Learn:

  • The patient-provider implications of AI disclosures, data bias and decision-making,
  • The hidden risks of undisclosed AI in patient care and operations, and
  • Why accreditation is emerging as a signal of quality, trust and governance.

Click Here to Download the On-Demand Webinar

February 17, 2026

Webinar: How St. Luke’s University Health Network Went from Precision Medicine Vision to Market Leadership, March 10

Healthcare leaders recognize that market differentiation, network integrity and measurable clinical impact are no longer optional – they’re strategic necessities. The question isn’t whether precision medicine fits into these aims, but how to execute successfully.

St. Luke’s University Health Network identified this opportunity three years ago. To accelerate progress, leaders pursued a strategic partnership to launch the DNA Answers program. Since then, the precision medicine initiative has supported differentiation, reduced network leakage and driven downstream growth, while helping advance patient outcomes and influence organizational culture.

Join the session to learn:

  • Why the health system chose precision medicine as a strategic priority – and why timing was critical,
  • How a strategic partnership enabled faster, more effective implementation,
  • Measurable outcomes: competitive differentiation, network integrity and patient impact, and
  • How patient stories are transforming organizational culture.

Cost: Free

When: Tuesday, March 10, 12:00 p.m. -1:00 p.m.

Click Here to Register

February 17, 2026

Webinar: AI-powered Coding for Cleaner Claims Start Earlier: Practical Strategies to Improve Accuracy Before Denials Begin, March 4

Coding accuracy sits at the center of both financial performance and clinical efficiency but staffing and resources are not keeping pace for many ASC and orthopedic practices. As pressures increase practices are turning to AI-powered support to keep pace and avoid falling behind.

As documentation requirements evolve and payer scrutiny increases, small inconsistencies in coding can create downstream denials, delayed payments, and unnecessary administrative burden for physicians and staff. AI-enable coding tools now help practices address these challenges earlier in the revenue cycle, allowing coders and billers to focus on higher-value work instead of time-consuming, lower-impact tasks.

In this webinar, healthcare leaders will explore how practices across specialties are taking a more consistent, supported approach to medical coding by adopting AI-accuracy earlier in the revenue cycle, reduce avoidable rework and support cleaner claims, all while enabling coding and billing teams to work at the top of their license and deliver greater value to the practice.

You’ll Learn:

  • How to reduce denials and rework by improving coding accuracy and consistency using AI-powered support,
  • Where coding issues most often create downstream revenue cycle disruption, and
  • Practical ways to support cleaner claims earlier in the revenue cycle while shifting staff towards higher-impact work.

Cost: Free

When: Wednesday, March 4, 11:00 a.m. – 12:00 p.m.

Click Here to Register