February 6, 2026

eBook: The Audience Advantage: Smarter, Privacy-First Targeting for Healthcare Marketers

Healthcare marketers know who the ideal targets for their campaigns are:

• Nearby patients,
• People overdue for care,
• High-intent website visitors, and countless other valuable segments.

In most industries, activating these audiences is simple with pixels, retargeting, lookalikes, and exclusion lists.

But in healthcare, evolving privacy rules like HIPAA and new state laws make traditional tactics risky, pushing teams toward broad targeting, higher costs, and limited insight into what’s working.

This eBook shows how healthcare organizations are using privacy-first audience targeting to rebuild their performance foundation – enabling compliant precision, measurable results, and dramatically faster execution.

What you’ll learn:

• Why pixels, retargeting, lookalikes, and exclusions aren’t compliant in healthcare,
• How privacy-first audience targeting works without exposing PHI,
• High impact use cases you can launch immediately, and
• How top organizations are reducing costs, improving efficiency, and scaling faster

Click Here to Download eBook

February 6, 2026

Healthcare Readiness Report – A Primer for 2026

Health systems are investing heavily in AI, cloud and digital transformation. Yet many lack the foundational readiness required to make those investments pay off. Nearly two-thirds of healthcare leaders say their IT is not ready to manage future risk, even as AI reshapes care delivery, workflows and workforce expectations.

This report explores why readiness gaps persist and how they directly impact clinician capacity, innovation speed and patient outcomes.

Based on a global survey of healthcare leaders and real-world infrastructure data, this report reveals how technology debt, fragmented cloud strategies and trust gaps are holding organizations back.

Learnings include:

• Why clinicians are losing up to 23 days per year to data inefficiencies,
• Where infrastructure and cloud decisions are quietly increasing risk, and
• How leading organizations are aligning AI, infrastructure and workforce trust to prepare for what’s next.

Click Here to Download the Report

February 5, 2026

What Health Threats are on the Rise in Your Community?

Population health is a primary concern in the minds of healthcare professionals, so Becker’s built a tool that makes it easier than ever to get a snapshot of the health of your community.

This preview report features population health trends from five major U.S. cities, offering an example of the insights available through the tool.

Enter your zip code to download the preview report and automatically receive a custom population health report for your community within a few days.

Your personalized report can be shared with key stakeholders on your team so you can make proactive decisions based on the unique needs of your community.

Key Takeaways:

• Get a preview population health report featuring data from five major U.S. cities,
• Enter your zip code to receive a custom population health report for your community within a few days, and
• Download your custom report to share the results with friends or colleagues.

Click Here to Download the Report

February 5, 2026

Whitepaper: 4 Costly Technology Challenges Hospitals Can Solve with AI Today

Hospitals face mounting pressure to improve efficiency, control costs, and safeguard patient care – all while managing increasingly complex medical equipment inventories. This article explores four practical ways artificial intelligence (AI) can help health systems tackle these challenges today. From improving inventory accuracy and reducing downtime through predictive maintenance to streamlining procurement and controlling non-labor expenses, AI offers measurable impact where it matters most.

Learn how aligning innovation with clear objectives, robust data, and strategic priorities can transform healthcare technology management (HTM) into a driver of operational resilience and financial performance.

After reading this white paper, readers will be able to:

• List the key operational areas where health systems struggle to fully utilize medical equipment data to maximize productivity.
• Identify where AI applications can complement the skills of healthcare technology management teams.
• Name KPIs that can be used to effectively measure the impact of AI solutions in medical device management.

Click Here to Download Whitepaper

February 5, 2026

Whitepaper: 20 Criteria Hospital Leaders Should Use to Evaluate Telepsychiatry

Hospitals are under increasing pressure to expand behavioral health access while managing emergency department congestion, inpatient capacity and limited psychiatric coverage.

Many organizations have adopted telepsychiatry to reduce boarding and improve access, yet leaders often struggle to evaluate which partners can meet hospital-level standards for quality, reliability and integration. Without a clear framework, critical gaps in credentialing, response times or workflows can be missed.

This whitepaper offers a practical checklist outlining 20 criteria to guide telepsychiatry partner evaluations. It helps hospital leaders move beyond surface features to assess long-term clinical, operational and financial fit.

Key takeaways include:

• How virtual behavioral health services can improve access and reduce ED bottlenecks,
• Quality, credentialing and governance criteria leaders should assess,
• Operational and technology requirements that support timely consults, and
• Reporting and financial considerations that impact sustainability.

Click Here to Download Whitepaper

February 5, 2026

Whitepaper: Beyond Billing: How to Fix Hidden Revenue Leaks in Your Practice

Inefficiencies in documentation, contracts and workflows quietly chip away at revenue.

Outdated revenue cycle management (RCM) practices can cost physician groups hundreds of thousands each year. Without a comprehensive operational review, many practices never realize how much potential income is slipping through the cracks.

This whitepaper reveals the most overlooked RCM pitfalls and provides seven actionable steps to help physicians and practice leaders recover lost revenue, improve compliance, and strengthen financial performance.

Inside:

• Why just 30 more days on a payer filing deadline can recapture thousands in revenue,
• How moving to EFTs and lockboxes accelerates cash flow and reduces fraud risk, and
• Ways to identify underperforming services that may be dragging your margins.

Click Here to Download Whitepaper

February 4, 2026

Whitepaper: How 75 Hospital Leaders are Rethinking the Patient Room

Patient rooms are being reimagined – not just in layout, but in how technology supports communication, safety, and connection.

In a recent Becker’s, Zoom, and and HP survey of 75 hospital and health system leaders, including C-suite executives, medical directors, and nursing and technology leaders, one theme stood out: outdated, fragmented tech is undermining care delivery and clinician satisfaction.

But some organizations are moving fast to fix it.

This report reveals what leaders are prioritizing (think: virtual nursing, discharge workflows supported by in-room video) and where critical infrastructure gaps remain.

Inside, you’ll learn:

• Why just 1 in 3 rooms is fully equipped for modern communication – and what’s driving change,
• How Blessing Health System outfitted 150 rooms to support virtual visits, discharge planning and patient education, and
• What investments are top of mind as health systems build the patient room of the future.

Click Here to Download Whitepaper

February 4, 2026

Whitepaper: The $25B Medicaid Threat: How Hospitals are Fighting Back

The One Big Beautiful Bill Act is poised to slash Medicaid revenue by $25 billion annually, a 70% drop in operating margin for the average hospital.

With redeterminations moving to every 6 months, patients are losing coverage. Payers are escalating denials and providers are stretched thin, forced to write off more revenue than ever.

In this report, discover how providers are proactively addressing these threats using AI, patient advocates and denial prevention teams to protect revenue while improving the patient experience.

What you’ll learn:

• How to reduce revenue leakage with payer-specific denial prevention strategies,
• How automation and trained patient advocates reduce Medicaid disenrollment, and
• Why a “human in the loop” is key to unlocking ROI.

Click Here to Download the Whitepaper

February 4, 2026

Why AI is Failing in Revenue Cycle, and How to Fix it

Today’s revenue cycle AI is built on statistical patterns, not clinical understanding. For CIOs and CFOs, this creates a hidden factory of rework, risk and revenue leakage. Here’s why a clinical-first approach is the only path forward.

The healthcare industry is investing billions in artificial intelligence to fix a struggling revenue cycle. Yet, for many health systems, denial rates are climbing, and administrative costs continue to swell. Why is this happening? We are applying a math solution to a medicine problem.

Most AI tools are black boxes trained on claims data alone. They can spot statistical correlations with impressive speed but cannot grasp the clinical story behind a patient’s journey. This gap between statistical probability and clinical reality is where revenue integrity breaks down, leaving your organization exposed.

Effective and trustworthy RCM automation is impossible without a deep, embedded clinical foundation. To move beyond simple pattern-matching and deliver real financial value, AI must be trained by clinical experts and grounded in medical logic.

Click Here to Read Full Article

February 4, 2026

Whitepaper: The State of Nursing Communication in 2026

Hospitals are sending more messages than ever, yet critical information still isn’t reaching nurses when it matters most.

Seventy percent of nurses report receiving workplace updates several times per week, but many still miss essential safety protocols, compliance updates and policy changes. The issue isn’t volume. Traditional communication channels are not designed for shift-based, non-desk roles, creating gaps that affect retention, patient safety and regulatory risk.

The State of Nursing Communication Report draws on survey findings from 1,000 U.S. hospital nurses across full-time, part-time and travel roles to quantify how communication breakdowns show up in daily operations. The data reveals how delayed, irrelevant or missed messages contribute to stress, disengagement and downstream patient care issues.

This report outlines where communication is breaking down and what hospital leaders can do to fix it, using real data from the nursing workforce.

Key takeaways include:

• Where and why nurses miss safety, policy and compliance updates,
• How email and paper-based communication fail shift-based staff,
• The connection between miscommunication, burnout and turnover risk, and
• Four strategic changes leaders can implement to improve reach and relevance.

Click Here to Download Whitepaper