Webinar: Digital Marketing for EMS Recruitment & Retention

Date: October 15, 2021 

Time: 2:00PM ET

Register Now

Join American Ambulance Association (AAA) Human Resources Consultant Scott Moore, Esq., and Kathy Fredrickson, Digital Marketing Clinic Director and Faculty from the University of Wisconsin Oshkosh, as they discuss the evolution of digital marketing and how it has evolved to become one of the most powerful recruitment and retention tools an employer can utilize to drive results. During this program, we will discuss how an employer can develop a workplace brand that will attract candidates and engage your existing workforce. Several EMS agencies’ digital marketing efforts will be reviewed, highlighting those elements that your organization can employ to achieve your recruitment and retention goals!

Speakers: Scott Moore, Esq. & Kathy Fredrickson

Free to AAA Members!


UPDATED: COVID-19 Funding Sources Impacting Rural Providers

The Technical Assistance and Services Center (TASC), in coordination with the Federal Office of Rural Health Policy (FORHP), are pleased to provide an update of the COVID-19 Funding Sources Impacting Rural Providers guide. This funding resource is intended to support rural health care providers, along with their state and local partners, navigate the availability of federal funds to support the novel coronavirus (COVID-19) pandemic response and recovery efforts. This guide is updated regularly to capture changes in funding sources.

Seven tables, or matrices, are provided for quick reference at the beginning of this resource. The tables can be used to check eligibility of participation in funding sources by provider types: rural prospective payment system (PPS) and critical access hospitals (CAH), rural health clinics (RHC), federally qualified health centers (FQHC), long-term care (LTC) or skilled nursing facilities (SNF), tribal facilities, and emergency medical services (EMS). The tables also provide an at-a-glance view for each provider type sharing the different types of funds that may be accessed from various funding sources dependent on their participation eligibility. Each funding source is described in its own section of this resource with an executive summary followed by further detail on the use of funds, reporting requirements, hyperlinks to the legislation and detailed information. The majority of the updates are in sections on the RHC COVID-19 Testing and Mitigation Program and the HRSA Health Center Grants.

Please feel free to share this updated resource broadly.

The guide can be found in COVID-19 Collection located on The National Rural Health Resource Center’s website. This collection consists of trusted and reliable resources, such as the COVID-19 Funding Sources Impacting Rural Providers Guide, along with standing links to additional organizations’ COVID-19 resources, FAQs, webinars, tools, and trainings. The Center aims to help direct the most up-to-date and relevant tools and resources to rural hospitals, clinics, and their communities. This Collection will be updated regularly to help assist with the abundance of circulating information relating to COVID-19.

Webinar Recording Available – Availability of Post-acute Care and Long-term Care Services in Rural Areas

Date Recorded: September 14, 2021

Click to view Recording.

During this webinar, Hari Sharma, PhD, discussed the availability of post-acute care and long-term care services in rural areas, focusing on nursing homes. Dr. Sharma examined the trends in nursing home closures and identified areas without nursing home services. He then explored the extent to which hospitals with swing beds provide coverage for post-acute care and long-term care services in rural areas and assessed the availability of home health care services in areas without nursing homes.

Missouri LGBT Older Adult Alliance

Date: October 4, 2021

Time: 1:30PM CDT

Registration Link

October is National LGBT History Month, and it was started here in Missouri!

Learn about Missouri LGBT History from Steven Brawley, founder of the St. Louis LGBT History Project, and Dr. Holly Baggett, Missouri State History Professor and founder of the Ozarks Lesbian and Gay Archives.

This session will provide important context to better understand the lived experiences of LGBT older adults seeking services.

Please join the Alliance via Zoom on October 4, at 1:30 pm CDT.

Register in advance to gain access to the zoom link.

Over $48 Million Awarded to Health Centers for Ending the HIV Epidemic in the U.S. Initiative

The Department of Health and Human Services (HHS) awarded over $48 million to 271 HRSA-supported health centers across 26 states, Puerto Rico, and the District of Columbia to expand HIV prevention and treatment, including pre-exposure prophylaxis (PrEP) related services, outreach, and care coordination.

The $48 million in awards include nearly $38 million in fiscal year (FY) 2021 initial Ending the HIV Epidemic: Primary Care HIV Prevention (PCHP) funding to 108 HRSA-supported health centers not funded in FY 2020, and over $10 million in additional resources to expand the efforts of the 163 HRSA-supported health centers who received FY 2020 PCHP funding. Read the press release.

See a list of FY 2021 PCHP award recipients.

Visit the PCHP technical assistance page for award recipient information and resources.

Join the question and answer session for award recipients:

  • Thursday, September 30
    2:00-3:15 p.m. ET
    Join the day of the session
    If you prefer to join by phone: 833-568-8864
    When prompted, enter meeting/webinar ID: 160 682 2895

Federal Office of Rural Health Policy Announcements

Date: September 16, 2021

New COVID-19 Provider Funding Available. The Health Resources and Services Administration (HRSA) at the U.S. Department of Health & Human Services (HHS) is making $25.5 billion in new funding available for health care providers affected by the COVID-19 pandemic. Of that funding, $8.5 billion from the American Rescue Plan is designated for providers who serve rural Medicaid, Children’s Health Insurance Program (CHIP), or Medicare patients. The remaining $17 billion is from Provider Relief Fund (PRF) Phase 4 payments for a broad range of providers who can document revenue loss and expenses associated with the pandemic. For these payments, smaller providers will receive reimbursements for lost revenues and COVID-19 expenses at a higher rate compared to larger providers. Phase 4 will also include bonus payments based on the amount of services providers furnish to Medicaid/CHIP and Medicare patients, who tend to be lower income and have greater and more complex medical needs. Providers will apply for both programs with a single application, and the application portal will open on September 29, 2021.

Grace period for PRF Reporting. To support those facing natural disasters and the Delta variant surge, HHS announced a grace period on the reporting deadline for Round 1 of the Provider Relief Fund (PRF). While the September 30 deadline for reporting has not changed, recoupment or other enforcement actions will not be initiated during the grace period, lasting October 1 – November 30, 2021

Rural Health Clinic Experiences from the COVID-19 Testing Program. The National Association of Rural Health Clinics (NARHC) published a report on the federal program that funded COVID-19 testing in rural areas.  First launched in May 2020, the program sent a total of more than $225 million to eligible RHCs in almost every state.  The report captures how the RHCs used the funds, the challenges they faced, and anecdotes of their experiences.

Awards announced for the CMS Rural Transformation Project. The Centers for Medicare & Medicaid Services (CMS) made four awards for its new, rural-focused Community Health Access and Rural Transformation (CHART) Model. This voluntary payment model, the first of its kind from the CMS Innovation Center, will test whether upfront investments, predictable capitated payments, and operational and regulatory flexibilities will enable rural health care providers to improve access to care while reducing health care costs. Selected participants are from Washington, South Dakota, Alabama, and Texas. 

GAO Examines Nurse Corps Loan Repayment Program. Until last year, the federal program that repays education loans for nurses required that they work only at non-profit facilities.  The pandemic-related CARES Act eliminated that restriction in March 2020, allowing Nurse Corps members to serve at for-profit critical shortage facilities (CSFs). The Government Accountability Office (GAO) examined the change and determined that it’s too early to tell its effects. Officials at non-profit CSFs such as Critical Access Hospitals expressed concern that for-profit facilities can offer higher wages, resulting in fewer nurses willing to work at non-profit CSFs in rural and other underserved areas. 

Rural Matters Podcast Discussion on Telehealth. The bi-weekly podcast highlights federal efforts to expand telehealth to rural areas in the last year. Heather Dimeris, the Director of HRSA’s Office for the Advancement of Telehealth, discusses changes in 2020 that increased telehealth visits to health centers to more than 28 million, with nearly 6 million of these visits in rural-serving facilities.

Rural Healthcare Provider Transition Project (RHPTP) Newsletter

On behalf of the Federal Office of Rural Health Policy (FORHP) and The National Rural Health Resource Center (The Center), the Rural Healthcare Provider Transition Project (RHPTP) team would like to congratulate four outstanding organizations that participated in the first year of RHPTP!

  • Lincoln County Medical Center, New Mexico
  • Guadalupe County Hospital, New Mexico
  • Lawrence County Health Department, Illinois
  • Sudan Medical Clinic, Texas

All four organizations received focused technical assistance which included:

  • An individualized quality improvement (QI) project to impact either patient experience, coordination of care, patient safety, or building infrastructure that embeds QI into practice
  • A financial risk assessment and action planning designed to determine financial risk, identify strategies, and develop tactics to address operational cost-efficiency opportunities in preparation to participate in value-based care
  • A peer to peer learning collaborative specifically designed to meet the needs of the four organizations

Watch for future updates sharing their successes!

Watch the short RHPTP Nutshell to learn more!

2021-2022 RHPTP Application Deadline Extended

Apply today to participate in the next project year (November 2021 – August 2022). Applications must be completed by 11:59 PM CST on September 17, 2021.

RHPTP is designed to help strengthen value-based care (VBC) for health care organizations by building recipients’ foundation for VBC in efficiency, quality, patient experience, and safety of care.

RHPTP HELP Webinar Playbacks

Access Webinar Playbacks on Demand

Using Telehealth to Support Value-Based Care | Candy Hanson, BSN, PHN, LHIT-HP, Stratis Health

Resilience: Springing Back to Move Forward | Dr. Jane Pederson and Betsy Jeppesen, Stratis Health

The Role of Social Determinants of Health in Value-Based Payment Models: A Rural Perspective | Alana Knudson, NORC Walsh Center for Rural Health Analysis

NOSORH Value-Based Health Care 3-part Series

  1. First Steps and Next Steps in the Transition from Volume to Value
  2. Services to Jumpstart and Assist in the Transition from Volume to Value
  3. Building a Strong Foundation for the Transition to Value

Should my health organization accept a value-based payment opportunity? | Dr. Clint McKinney, Rural Health Value

Financial Update: Preparing for and Succeeding Under Value-Based Reimbursement Models | Ralph Llewellyn, Eide Baily

Plus more – view the extensive library of previous HELP Webinar playbacks!

Leadership Training Podcasts and Video Series

For Mid-Level Leaders

For Hospital Board of Directors

Contact the RHPTP Team with Questions:

Rhonda Barcus, MS, LPC

Program Manager


Webinar: Identifying Allowable Expenses for COVID-19 Programs

Date: September 23, 2021

Time: 1:00 PM CDT

Registration Link

Join us as the National Rural Health Resource Center and National Organization of State Offices of Rural Health continue to provide clarification on the allowable uses of a variety of Rural Health Clinic (RHC) funding programs, including the RHC COVID-19 Testing Program (RHCCT) and the RHC COVID-19 Testing and Mitigation Program (RHCCTM). Speakers will also help RHCs to clarify “what is a reimbursed versus unreimbursed expense?”

As an important reminder, RHCs have until December 31, 2021 to allocate expenses from the RHCCT Program. NARHC recognizes the concerns of many RHCs in using and reporting on these various programs and the importance of not “double-dipping” from different, yet similar, funding buckets. National Rural Health Resource Center and National Organization of State Offices of Rural Health hope you utilize all available resources including this webinar to increase your confidence surrounding these programs!

Moderator: Sarah Hohman

  • Nathan Baugh, Director of Government Affairs, NARHC
  • Shannon Chambers, Contractor, National Organization of State Offices of Rural Health (NOSORH)

This webinar is being provided free of charge. However, you must register in advance.

When the webinar begins you will be connected to audio using your computer’s speakers.

To watch the recording of this and other webinars visit our TA Webinars page under the Resources tab on narhc.org.