Rural Spotlight

February 6, 2026

MHA Webinar: Introduction to an Exclusive Human Milk Diet, February 24

An Exclusive Human Milk Diet is a nutritional approach for preterm infants that exclusively uses human milk, either mothers’ own milk or donor human mild, along with human milk-based fortifiers. It excludes all cows’ milk-based products, including cow milk-based fortifiers, formula or liquid protein, as well as any nonhuman components such as MCT oil. EHMD is designed to meet the unique nutritional needs of very low birth weight infants while protecting them from serious complications of prematurity and improving long-term outcomes.

Objectives:

Upon completion of this program, participants will be able to:

• List three outcomes that are better in patients who had an EHMD, and
• State two components of human milk that retain bioactivity or bioavailability in human milk-based fortifiers.

Audience:

• Neonatologists,
• NICU nurses and staff,
• Registered dietitians,
• NICU managers,
• Hospital administrators,
• Obstetricians,
• Maternal-fetal medicine specialists,
• Pediatric surgeons,
• Pediatric cardiologists,
• PCICU nurses and staff

Cost: Complimentary to all attendees

When: Tuesday, February 24, 12:00 p.m. – 1:00 p.m.

Click Here to Learn More and Register

February 6, 2026

Whitepaper: The State of Search: AI Implications and Actionable Strategies for Healthcare Marketers

AI does not just summarize healthcare information – it decides which brands to surface, cite and trust.

As patients increasingly turn to Google AI Overviews, ChatGPT and other AI platforms to research symptoms and compare options, many health systems are losing visibility long before a click ever happens. Rankings alone no longer determine success.

“The state of search” explores how AI is reshaping patient discovery and why healthcare is being hit harder than most industries. It introduces AI brand presence, which is a new way to understand how often, where and how your organization appears in AI-generated results.

Inside the report, marketing leaders will learn:

• How patients move between search engines and AI platforms when initiating a care journey,
• Why authority, structure and consistency now natter more than traditional SEO tactics,
• How leading health systems are earning citations and positive sentiment in AI responses, and
• What marketers should do now to protect visibility as search becomes more conversational and fragmented.

Click Here to Download Whitepaper

February 6, 2026

Rural Medicine Lecture Series, March 3

Please join the University of Missouri, Rural Health Scholars for the Rural Health Lecture Series on March 3^rd at 6 p.m.

The topic will be on cannabis and health with guest speaker Dr. Margaret Haney who will discuss the latest research on cannabis and its potential for misuse as well as a potential therapeutic.

Cost: Free

When: Tuesday, March 3, 6:00 p.m.

Click Here to Register

February 6, 2026

Webinar: Why Biomedical Tech Strategy Now Impacts Margins and Growth, February 24

Aging biomedical infrastructure and fragmented data are no longer just operational headaches – they are margin risks. When healthcare technology management (HTM) operates in silos, technology becomes a liability instead of a strategic asset.

This leadership discussion explores how health systems can modernize HTM programs and better align biomedical teams, IT and enterprise systems. Through real-world examples, the session examines how thoughtful, safe use of AI can improve operational visibility, support device management and strengthen financial performance.

Rather than replacing systems, the focus is on making better use of existing EHR, enterprise resource planning, HTM and information systems to support operational continuity and future growth.

Insights include:

• Practical strategies to address long-standing biomedical challenges,
• How stronger system integration creates enterprise value, and
• Where AI can be applied confidently to impact operations.

Cost: Free

When: Tuesday, February 24, 1:00 p.m. – 2:00 p.m.

Click Here to Register

February 6, 2026

On-Demand Webinar: Better RCM Outcomes, Same System – How Smart Strategy Can Beat Back Rising Denials

Rising denials and long reimbursement cycles are common complaints – even among practices with leading EHR platforms. Technology alone isn’t solving the revenue challenge.

Some practices, however, are seeing a different outcome. By making strategic adjustments to how they manage revenue cycle workflows, they’re achieving up to 98% clean claims, fewer delays and less staff fatigue with the tools they’ve already invested in.

In this on-demand session, hear the practical steps these top-performing groups using athenahealth are taking to unlock better results from the same system.

What you’ll take away:

• Proven tactics to reduce denials and clean up claims faster,
• Steps to accelerate payments and shorten A/R cycles, and
• Lessons in offloading administrative burden without adding headcount.

Click Here to Access this On-Demand Webinar

February 5, 2026

Webinar: Beyond Survival: How Rural Hospitals Can Build Future-ready IT, March 25

Modernizing IT in rural Healthcare isn’t easy. Tight budgets, difficulty attracting and retaining skilled talent, and escalating cyber risks make it hard for rural hospitals to move beyond day-to-day survival.

This webinar examines how rural hospitals can modernize IT without breaking the bank. The focus is on how strategic partnerships and flexible leadership models can help organizations stabilize core systems, address risk and plan more effectively for the future.

Through real-world examples, attendees will learn how access to experienced IT leadership, enterprise-level capabilities and guidance on funding opportunities can support more sustainable decision-making. The session highlights practical approaches that help rural hospitals move from reactive IT management to more structured, future-ready planning.

Learning points:

• Why a long-term strategic IT partner is essential for rural hospitals,
• How full-time or fractional IT leadership supports expertise and continuity,
• Turning funding opportunities into actionable IT upgrades, and
• Real-world success stories in modernization and cyber resilience.

Cost: Free

When: Wednesday, March 25, 1:00 p.m. – 2:00 p.m.

Click Here to Register